Vinita Sidhartha

Ripples Of Life and Time


There is a Vinita in the Office

My office moved and merged with my husband’s office. I struggled quite a bit. I had become used to working from home – the atmosphere, the ambience, it just suited me better. I could take breaks between jobs; I wandered out and sit in the garden for some time when I wanted to think. I struggled with sitting in the office. The rows of desks weighed on me, making it more and more difficult for me to think creatively. Often, I felt like a cage lion prowling around the office. To this day, I sometimes still feel that way. 

It was a much more effective way of ensuring the business worked well, and right now, that was the focus – Kreeda. But I simply could not go in every single day or do a nine to five job. So, I came up with this concept of doing a little bit of both. I would go in in the morning and work from home in the afternoon and maybe take a day or two off to work from home. It was a good amalgam of things for me. It gave me space and time to do my creative work, but also to get my work done in the office.

I quickly understood something about myself. Boredom set in easily for me, and unless I did something new all the time, I would get bored and careless. I had to keep myself engaged all the time, doing new things, pursuing new ideas and new plans. Kreeda needed that innovation. Kreeda needed someone to think differently and do things differently, and I tried my best to bring that balance to work and what followed was a number of exciting initiatives in Kreeda.

I think my biggest learning in the office is how people worked together or how they did not. At home, we were a 3-member team working in one room – everything was talked about. Here, we were separated by cubicles and desks and often interspersed with other members of different teams. We now had to communicate with accounts and purchase and administration and even HR! Sounds easy enough, but that’s when things started to go wrong.

As a communications professional, I realize that a lot of people think communications is about marketing or advertising and fancy words. Actually, it’s about everyday conversations with people. It’s about talking to each other. One of things I struggled with in the office was how some things never got completed because they were left hanging at some point. Someone would do something, pass it on and forget about it. It bothered me and I would constantly harp on following up and asking people to close the loop. My team members would roll their eyes every time I said this, until one young girl actually presented me with a picture of a snake swallowing its own tail and the words close the loop. I put this up in my office and it’s there to this very day and it reminds me every time how important it is that we communicate and follow up.   But with all the challenges I faced with getting into an office, there was no doubt about it – Kreeda had graduated now from being the dream of a young woman and a home business to become an established brand that people loved and cherished. My little baby was growing up!

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Why Ripples of Life?

There is something magical about being on the water.
You are floating, subject to the vagaries of the current.
Somehow there is a sense of being alone with yourself.
And as you look at the ripples, the sun scatters its rays…
And the water infused with light, the droplets shining like diamonds.
In the shade are the shadows— beautiful in their own way.
To me this is very like life itself
With bright highlights — with highs and lows —
Truly the Ripples of Life.


Books by Vinita Sidhartha

To buy on Amazon click here
To buy a signed copy click here

Newspaper Articles by Vinita Sidhartha

The New Indian Express – Just Play column
The lost game of cowrie shells from Kashmir
Poetics of playfulness
The lost game of cowrie shells from Kashmir
Back to the basics
Turning back time to learn about royal games
The treasure in our trees
Shells and the various games we played
The New Indian Express – Memories and Madras
Games inscribed in the past
Street side stories
Through the lens of childhood memories
Through the eyes of a child

In Conversation on YouTube – Memories and Madras

YouTube Links
Indira Parthasarathy – Memories and Madras
Ramesh Krishnan and Ramanathan Krishnan – Memories and Madras
Sriram Venkatakrishnan – Memories and Madras
Prabha Sridevan and Sita Sundar Ram – Memories and Madras
Sikkil Gurucharan – Memories and Madras
Padma Srinath – Memories and Madras
R U Srinivas – Memories and Madras
Sabita Radhakrishna – Memories and Madras
Pradeep Chakravarthy – Memories and Madras
Ranga Kumar – Memories and Madras
Priya Murle – Memories and Madras
Viswanathan Anand – Memories and Madras
Shylaja Chetlur – Memories and Madras
Amar Ramesh – Memories and Madras
Vidya Gajapathi Raju Singh – Memories and Madras
Timeri N. Murari – Memories and Madras
(15) C. D. Gopinath – Memories and Madras – YouTube
S. Sowmya – Memories and Madras
Letika Saran – Memories and Madras
M. V. Subbiah – Memories and Madras
Anita Ratnam – Memories and Madras
Dr B Krishna Rau – Memories and Madras
MCTP Chidambaram – Memories and Madras
Rakesh Ragunathan – Memories and Madras
Krishnamachari Srikkanth – Memories and Madras
Anil Srinivasan – Memories and Madras
Meyyammai Murugappan – Memories and Madras
Sivasankari – Memories and Madras
Mohan Raman – Memories and Madras
Lakshmi Krishnamurthy – Memories and Madras
Thota Tharani – Memories and Madras
Chithra Madhavan – Memories and Madras