Vinita returned to India from the US in 1990 armed with a degree in Journalism from the University of Texas at Austin. Realising that she wanted to balance both family and career, Vinita opted to set up her own agency in content development called Masterpage.
While content development is a buzz word today, Masterpage was ahead of its time providing research driven content to a wide cross section of clients including corporate houses, NGOs, educational institutions, advertising agencies and media. Working with leading organizations on a wide variety of subjects challenged Vinita to research learn and ideate in an effort to create powerful communication tools for a wide range of audiences and purposes. exposure and insights
Vinita also set the tone for a unique work culture. The organization was run on a job-sharing basis with all employees being part-time women. In the early nineties, part time and freelance work was unheard of, so many capable and intelligent women stayed home. Having found a way to balance home and work, Vinita was keen to provide the same opportunity to others. Masterpage provided these women a place to work during the hours that suited them and even provided them a place to bring their children. This innovative idea from Vinita Sidhartha resulted in many women entering the workplace and with the confidence they built here going on to do other things. It also led to a fun vibrant workplace where a lot the team also devised unique and innovative ways to keep the children engaged.
In 2002, the Vinita Sidhartha came up with the idea of researching and reviving traditional games of India. This effort was branded Kreeda meaning play in Sanskrit. With its trademark logo and 28 games in the market. Kreeda is a much-loved brand in the world of traditional games. One of the leaders in creating exquisitely designed board games which are global in quality and Indian in spirit, Kreeda has a vast following and a marketplace of its own. While Kreeda proved a turning point for Masterpage and shifted focus from the content development business, the expertise was to prove useful in developing the fledgling brand. To read about Kreeda click here
Masterpage continues to provide content, design, and communication consultancy to its sister concerns – Power Centre Services Pvt. Ltd. – an organization involved in the sale and service of diesel generators and Power Centre Pvt. Ltd., a leading IT solutions provider and a Microsoft Partner based in Chennai.
To Know about Masterpage click here
Ripples Of Life and Time 