Category: Tales of Masterpage

Blog 30 of 30 Masterpage turned 30.  Even now I find it hard to believe. In some ways, it feels like yesterday but in other ways, it feels like multiple lifetimes. I don’t remember growing older, but my children have grown up and left home and my fledgling business is 30 years old. When I look back…

Blog 29 of 30 I got used to working from home. I got used to working with interruptions from children, dogs, maids, parents, in-laws, and the like. Now I had to get used to a whole  new environment – an environment which I thought would be completely professional and easy to manage. But I was mistaken.…

Blog 28 of 30 Work, family, parents, in-laws, children, home, dog, husband, Kreeda, the Trust – it was all becoming, a lot to handle. But there was one more thing – helping my husband out with his business. It started off with my pitching in for marketing and communications, because after all that was my area…

Blog 27 of 30 Working with children infected with HIV was satisfying, fascinating, interesting, and challenging from the point of view of someone in communications.  I loved working on the radio campaign, on the script, on what the children would say, what would go on air, getting it vetted for consistency, for accuracy and effectiveness. …

Blog 26 of 30 Working with the Heroes Project was a fabulous experience for me. I got to learn about new issues, meet different people, understand their challenges and so much more. And as I had all these new experiences, I learned something about myself. I realised that I craved intellectual stimulation, new ideas, new…

Blog 25 of 30 Today the papers are full of information about homosexuality, gay pride and the rights of transgenders. An awareness is growing that we must respect them as people no matter what their preferences or who they are or where they come from. But back in 2000’s there was not much awareness; the…

Blog 24 of 30 It was interesting and enlightening to meet with various film stars and sport stars. But if one were to assume that working in the field of HIV and in the development sector, was all about such interactions and meetings in coffee shops and one would be sadly mistaken. In fact, while…

Blog 23 of 30 I started working with the Heroes Project as Senior Media Director.  It was a steep learning curve understanding the development sector, how it worked, about HIV, how it was transmitted and most important of all, how people reacted. I never had the need to talk to people about sex or other…

Blog 22 of 30 While Kreeda became the soul of Masterpage, there was much much more happening, and it was strange that it happened through Kreeda. This is how it all began. I was confused about Kreeda. Was it going to be NGO? Was I going to fund it myself? Was I just going to…

Blog 21 of 30 (Long Blog Alert!) So, a new era in Masterpage began with Kreeda. I had never done anything like this before nor did I know anyone who had done anything like this, so it was learning from the word go. Board games essentially have four elements, the board, the game pieces, the…