Category: Tales of Masterpage

Blog 20 of 30 My business was growing, and I was getting requests from outside Chennai to do work. A number of requests came from Hyderabad, and I was even contemplating tying up with an advertising agency there. My father’s old friend Mr Joe D’Silva, who had presented me with my first set of visiting…

Blog 19 0f 30 Many aspects conspired to make the interest in traditional games so special. Viswanathan Anand had become a Grandmaster; kabaddi had been introduced into the Asian games and closer to home my grandparents had moved to Chennai and lived barely a couple of 100 yards away from me. These were my paternal…

Blog 18 of 30 I did many fascinating articles as part of a project for an international bank. Unlike most of the projects that I had done before this was a fairly substantial magazine. It taught me a lot about putting a magazine together, handling good quality photographs, coordinating with writers, etc.  I was also…

Blog 17 of 30 One of the projects I enjoyed doing was a magazine for one of the prominent international banks. This was a time when international banks were entering the country and were encouraging Indians abroad to set up accounts in India and invest their money here. They wanted a magazine to go out…

Blog 16 of 30 Masterpage was growing and doing well. My team was vibrant and smart. But my personal life was getting complicated. My father-in-law died and my husband and I had moved in with my mother-in-law. It was hard enough making that change. Everything was different overnight and the whole family had a lot…

Blog 15 of 30 Much more work followed. it was at the time of the IT boom. I had done a single course in Pascal programming while I was in the US and was married to a man who was a computer engineer. It followed that I was familiar with computer terminology and language. This…

Blog 14 0f 30 After two clients many other projects followed, some memorable, some not so memorable. but the fact remains that work came by regularly. Over a period of time, I developed enough of a body of work, to get referred to more and more people. I remember a leading manufacturing company giving us…

Blog 13 of 30 I soon got my got my second client. The second is always easier as you already have one client in the bag. Perhaps it gives clients more confidence in you or it gives you confidence more confidence in yourself… I am not sure which matters more! This was with leading finance…

Blog 12 of 30 I recently read a biography of a woman who had risen to the top of her professional career. I had always admired her professional success, but as I read the biography, I realised that many of the decisions she had taken at various points in her life were ones which I…

Blog 11 of 30 Perhaps the most difficult thing about working from home is managing time. It is almost two full time jobs, so it became necessary for me to become more organised and efficient and creative in my use of time. Most of the day-to-day work happened on schedule. The challenge came when it…