Category: Tales of Masterpage

Blog 10 of 10 The phrase work from home in recent years has meant many things with laptops and tablets and mobile phones and excellent internet connectivity and access to data on the cloud. It has resulted in an almost seamless transition from the workplace to the house. In the nineties though, the phrase work…

Blog 9 0f 30 Today our entire life, not just work, is contained on a phone. You can work out of anywhere – a coffee shop or the beach – and all you need really is your phone or maybe tablet or laptop. When I put my slim lightweight laptop and phone into my handbag,…

Blog 8 of 30 Perhaps the most difficult thing, about running your own business, even one out of a room in your house, is that it is hard to find a person to be a sounding board for your thoughts. Friends, yes. Family, yes. But unless they work with you, no one truly understands the…

Blog 7 of 30 Getting a client was just one step on the journey. Doing the work for the client was the next challenge. Sadly, the two doctors who interviewed me for the project were given other responsibilities. But I was introduced to Dr Navin Jaykumar, who would be my client liaison.   Navin was…

Blog 6 of 30 Getting the first client is one thing… doing a good job and keeping that client happy is a completely different story altogether. In the excitement of looking for clients and finally finding one, I had forgotten a lot of little things. I could compile the information and lay it out on…

Blog 5 of 30 It was a painstaking effort – finding clients. I am sure my family could have helped but I was determined to prove myself on my own. I didn’t want to get a client because I was my father’s daughter or someone’s daughter in law. I wanted to get it on my…

Blog 4 of 30 I had two young children at home and families who were otherwise occupied and unable to provide daily babysitting support. Nannies were expensive and unaffordable; day care was non-existent, and maids were unreliable. It was going to be a challenge to balance work and family. There were many who questioned my…

Blog 3 of 30 It was June 26, 1992. I received a box of visiting cards with my name and the logo of Masterpage. Mr. Joe D’Silva had remembered our conversation and taken the initiative to design my cards. I still remember it was the wedding anniversary of my in-laws and we were driving out…

Blog 2 of 30 Masterpage turned 30. It is hard to tell when it all began. Did it begin when I wrote an essay in the 3rd or the 4th standard and the teacher praised me for my writing style? Did it begin when I decided to study journalism in college? Did it begin when…

Blog 1 of 30 Today, Masterpage turns 30. Who or what is Masterpage? Even those of you who know me best, probably don’t know that Masterpage is the name of the company I set up in 1992. Under that banner I did content writing, communication consultancy, marketing consultancy and even today my range of traditional…